Work.

BRAZIL CALLING.

When Sony Mobile briefed us to create a consumer journey leveraging the global Sony sponsorship of the 2014 FIFA World Cup™, we used retail, activation and experiential platforms to ensure maximum exposure and ROI.

We chose a targeted approach to drive exposure in-store through a retail campaign, including a live online reporting platform activated through a mystery shopper programme. Awareness was driven through an ATL campaign, complemented by roadshows, consumer prizes and social media.

 

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