Work.

SOPHISTICATED AND TIMELESS NEW CORPORATE IDENTITY.

When Robyn de Kock approached Egg to design a logo and identity for her recently opened law firm, we jumped at the chance to bring a new brand to life.

With high-net-worth individuals and international banks for clients, the firm's identity needed to be up-market and sophisticated, without being stuffy.

We decided to design a typographic logo that reinforces the firm's speciality: tax law. By linking the name's three Os, without being too obvious we created an abstract abacus, hinted at columns of numbers, and brought order to disorder. The three Os also create a hidden symbol in the typography that can stand alone to represent the brand without the full company name needing to be shown.

For a premium finish, we used metallic ink, foiling and premium paper stock across the range of stationery: letterheads, comp slips, business cards, envelopes, notepads, ribbons and profiles.

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