Work.

WISH IT AND WIN IT.

We jumped at the chance to work with MasterCard® on a countrywide campaign driving the daily use of debit cards over cash. Deciding that we needed a broader reach than activating with only one merchant partner, we designed a USSD-based competition which consumers could enter using their cellphone after making a debit card purchase anywhere in South Africa.

We designed a theme which had a strong local flavour focusing on real people and the dreams they would be able to fulfill if they won one of the R200 to R50 000 cash prizes on offer. This ensured that the promotion had an emotive appeal and stood out from the crowd.  

 

WE REALLY LIKE CONNECTING. SO CONNECT WITH US.